So I’m a bit of a movie geek. I watch a lot. A lot. I mean it. Series, movies, animations – you name it. Recently all this hubbub over copyright, people being sued and all, got me thinking – what is the real problem here? I think I might have some advice for what the world calls the industry:
1. If you don’t give people chance to fullfil their needs, they will find a way – http://theoatmeal.com/comics/game_of_thrones says it all.
2. If you push hard on few douche-bags (you’re a rebel, oh yeah!) and try to make an example of them, then all good people (see 1.) are compelled to feel threaten and will not like you anymore. And they don’t.
3. (my favorite) When I buy something and I don’t like it, or worse – it simply sucks, I can return/exchange it and get my money back/worth – whatever that is, I don’t feel cheated.
Then I go to the cinema and end up thinking – ‘I want my money back’. If the poster says 3D, I expect it also from the story and the characters.
Then I buy some new music album and end up thinking – ‘I want my money back’. I don’t care how many other artists are featured on the album and I don’t need a new one every year. I can wait as long as it’s real music.
My advice to the industry – let people watch, listen and play for free. You will be surprised how many of them will get back to you to pay for what they love and appreciate. You can’t measure the real value of art by pushing it down the consumers throats. 1 million sold copies does not equal 1 million happy people (and you know it).
My chemistry teacher used to say – ‘It’s about the quality, not the quantity’. Sadly everything nowadays is about quantity.